About HairQare

We believe in a world where we are in control of how we feel about ourselves and the way we live our lives, regardless of how society expects us to be. At Hairqare our mission is to reinvent the way women think, feel and approach beauty. We offer truthful, science-backed beauty education to women all over the world that frees us from being manipulated by marketing. Our ultimate goal is to give you the confidence to live your life beautifully.

A haircare routine that may change your life.


We are HairQare.
Not Haircare.

In fact, we don’t want anything to do with haircare. The traditional way of haircare brings more power to corporations than it does to us women. For generations, our beauty standards and self-confidence have been strongly shaped by Big Beauty and Big Pharma’s marketing tactics, making us believe that something is wrong with us. We believe that one day we’ll feel beautiful if only we buy that miracle product. But “one day” never comes. If it did, they wouldn’t be so Big.

Hairqare is here to change that.

What do we stand for?

Our mission is to empower people so that they can live their most beautiful lives. HairQare is committed to being your trusted resource in the world of hair care by cutting through misinformation and giving you support throughout your journey.

Stories of our students

What our students had to say about our programs

Sarah makes it easy to understand and is genuinely and wholeheartedly interested in helping women gain their confidence and be healthy!

07:04 PM | June 22, 2021 | Trustpilot
Annalisa Corrigan

I've just taken part on the 14 day challenge and I cannot recommend it enough. Sarah is highly informative and she is clear and easy to follow. My hair has changed condition in the last 2 weeks and I feel that I have been given tools to improve the quality of my hair moving forward. If you want your hair to look and feel amazing... TAKE THIS CHALLENGE! Its worth every penny, you wont regret it 💖

04:36 PM | Nov 15, 2020 | Facebook
Lindsey Riches

This was an awesome experience! Loved being a part of the 14-day challenge with Sarah. Worth every second. Learned more here in 14 days than I did with 4 months of hair school at Paul Mitchell.

12:47 PM | Jan 02, 2020 | Trustpilot
Natalie Pan

My hair is already stronger and healthier. The course is well laid out, so that you gather information and are actively learning about products and how to keep your hair healthy. I had no idea I was actually damaging my hair by using my mask as a conditioner! Highly recommend the course.

01:25 PM | Nov 08, 2020 | Facebook

Sarah is such an amazing and inspiring woman who took us all on this journey of improving not only our hair but also our lifestyle.

10:39 AM | Nov 01, 2021 | Trustpilot
Emily Schumaker

You unlearn what you think you know, you learn what is true and going to benefit you. I have saved money knowing what to buy or what I can make myself for my hair. My hair loss and shedding went down significantly and I love the routine I made with the help of the 14-day challenge. This was well worth the money and I would recommend this to anyone that wants a change for their hair!

08:49 PM | Nov 14, 2020 | Facebook
Aubrey B

Life changing! OH. MY. GOSH.
Honestly you guys, I was skeptical in the beginning. But I was also desperate, so I singed up. Well by the end of day 1 I already knew I'd made the right choice. Sarah provides you with tactical, tangible information on what you can do right away to change your routine and turn around your hair's health. It's simple, easy, and effective. It's an incredible investment in yourself.

11:24 PM | October 31, 2020| Trustpilot
Your hair

Create 3 Holistic HairQare Routines

Say “goodbye” to products that don’t work and “oh, hey there ♥️” to good hair days – every day. Get started with your 3 personalised routines.

Register for the 14 day hairqare challenge