14 day haircare challenge

Take back control of your hair in 14 days.

The at-home haircare program to achieve strong and healthy hair... Get fast visible results without expensive products or salon treatments.

Start the challenge



Success Guaranteed or your money back.

Watch Mission #1 for free!

Sound on :)



You deserve to wake up feeling confident. Everyday.

Enough with wasting money on products that don't work, or feeling defeated when you see your hair losing the lustre it once had. The 14 Day Haircare Challenge will kick-start your journey to falling in love with your hair again.
Make your own DIYย products.
Formulate your own DIY shampoo or conditioner using natural and affordable ingredients found in your kitchen. Your hair, your wallet, and the environment will thank you.
Grow your hair from inside out.
Make your own nutrient-dense beauty drinks to nourish your hair from inside out. We take a holistic approach so you'll see your skin, mental-health and overall well-being improve too.
Achieve beautiful hair, together.
Join 40,000+ women from all over the world inside the challenge. Your hair and your confidence journey is uniquely your own, but our community ensures you'll never feel alone.
Results are instant, and forever.
Apply simple quick techniques + life-changing practices that bring instant and long-term results, giving you the confidence to live your life beautifully for years to come.
Start your journey
I definitely recommend!

In the beginning of this challenge, my hair was dull, falling more than usual and I had a flaky scalp. I knew something was not right... These 14 days showed me a new path, I got to learn a lot and it introduced me to a whole new routine. I do my own shampoo now (which was an experience that I've loved so much), I exercise, I eat much healthier... The result: my scalp is fresh (no more flakes), my hair is beautiful, with volume and more defined waves.

Alice MB
| 2023๐Ÿ“BR |Trustpilot

Random scalp
treatment:ย $55

Shampoos:ย $85

condish :ย $78

Fancy oils:ย $130

Expensive salon
treatments: $350

Traditional Hair care is broken.

You're doing everything but see no results.

It's super frustrating. You're doing everything that you're supposed to do, but you feel your hair still looks awful. Some days you feel straight up ashamed.
Big beauty companies conditioned us to believe that something is always wrong with us. So we would keep hoping that one day we will feel beautiful as long as we buy their miracle product, tube or pill.

But most modern haircare products are formulated with harsh chemicals. You get short-term relief but your hair pays the price.

So... are we just bound to have bad hair and feel terrible ourselves forever?

No magic product will save you or your hair.

But your choices can.


Quit guessing what works. Build the right routine for your hair. Fast.

โ—† A healthy hair care routine for stronger and healthier strands.

โ—† A hair-loving meal plan to boost your hair growth, reduce hair loss and promote hair thickness.

โ—† A powerful morning routine to set the stage for hair growth and self-confidence for the coming day.

See results after 14 days
Say the Challenge is life changing
save your hair for $37

See our 100%ย money-back guarantee

S. Raywood

I just finished the 14 Day Hair Care Challenge from Hair Growth Lab and I've learned SO much! Each lesson was another layer that made it make so much sense why my hair was thin. I learned how to make my own shampoo, and afterward, my daughter commented on how nice my hair looked and said "You should use that shampoo every time!"

|๐Ÿ“US |Trustpilot
How the Haircare Challenge works

Your best hair in...
30 min a day, for 14 days.

Step 1 - Receive daily coaching videos
Receive one video lesson everyday. Watch, learn, do the challenge. 30 minutes a day for better results you could ever imagine.
Step 2 - Customise your haircare routine
During the challenge, learn how to DIY your own Shampoo &ย set up your new routine with the help of the digital workbook and other resources shared through the program.
Step 3 - Start your new life with confidence
It's time to begin a new chapter in life. A chapter where you are your most empowered and confident version of yourself, with your best hair.
Step 1 - Receive daily coaching videos
Receive one video lesson everyday. Watch, learn, do the challenge. 30 minutes a day for better results you could ever imagine.
Step 2 - Customise your haircare routine
During the challenge, learn how to DIY your own Shampoo &ย set up your new routine with the help of the digital workbook and other resources shared through the program.
Step 3 - Start your new life with confidence
It's time to begin a new chapter in life. A chapter where you are your most empowered and confident version of yourself, with your best hair.
See what's included

What's Included

When you join The 14 Day Haircare Challenge, you'll receive resources to help you have great hair days for years to come. Click on each item to read more about them.

select an option:

๐ŸŽฅ Daily challenge videos which will guide you through the process of:

๐ŸŒฟ How to clean up your routine for healthier hair

๐Ÿ‘ธ How to effectively introduce products that are good for you

๐Ÿฅ‘ How to fuel your body for better health and stronger strands

โ˜€๏ธ How build the perfect morning ritual that sets you up for a day (and life) of great hair and great health.

Daily video lessons and tutorials
Step-by-step routine guide

Need help staying organised during the challenge? We've added templates and worksheets so you never get lost. Think of this book as your personal coach that walks you through the challenge and your journey to better hair, better health and a better you. Step-by-step, day-by-day.

๐Ÿ“ 120 pages of worksheets and daily written exercises to help you internalise your learnings.
๐Ÿƒโ™€๏ธ Stay on top of your routine with daily tracking pages.

๐Ÿฅ— Templates to make building your new diets and routines super easy!

Holistic haircare practices
Haircare routine templates

The best way to have full control over whatโ€™s in your hair care is by making your own. Iโ€™ve created some of my favourite recipes in this guide with a seasoned hair care chemist. This guide will equip you with the right substitutes for any toxic product that might still be hiding in your cupboard.
๐Ÿงด Formulate your own haircare products such as shampoos and scalp treatments -- completely free from toxins!
๐Ÿ‘ผ Best practices for making DIY home-made products which are safe to use and safe to store.
๐ŸŒฑ Take your DIY products to the next level by making your own your own botanical extracts.

High-performance DIY Formulations
Customisations guidelines

Silicones and sulfates are some of the most misunderstood ingredients in the haircare industry. With this guide youโ€™ll be 10 steps ahead of everyone who thinks all silicones & sulfates are bad and youโ€™ll know how to leverage the different kinds for your best hair.

โœจ Shinier and more hydrated hair with the correct use of these ingredients.
๐Ÿ“ Minimise bad results and accidents by understanding the risks and benefits of certain silicones and sulfates.

๐Ÿ”‘ Learn when and how often they can be used for optimal results and minimal side-effects.

How to use Silicones & Sulfates
Complete list of ingredient interactions

This guide contains everything you need to create your own hair health meal plans to fuel your hair growth and reduce your hair loss. It removes the guessing game when it comes to eating a healthy diet for your hair. You'll know what to eat, when to eat it and just how much you need to eat too!

๐Ÿ’Š Learn what deficiencies you have and overcome them easily and safely.
โœจ Maximise your keratin and collagen production for thicker hair and plumper skin.
๐Ÿ˜Œ Premium stress-release exercises to reduce hair loss.

Supplementation guidelines
Healthy hair diet plan

With the constant flow of haircare marketing, itโ€™s easy to forget that products aren't as beneficial as they seem in the advertisements. The haircare Ingredients Blacklist contains blacklisted haircare ingredients and their safety ratings. This searchable database helps you analyse all your haircare products so you can determine if any of your products contain ingredients that could destroy your hairโ€™s health in the long-term.

๐Ÿงช Never damage your hair with toxic products again.
๐Ÿ‘“ Look past marketing claims and learn the real scientific evidence behind each claim.
๐Ÿท Save your bank account by analysing products before you purchase.

Ingredients you must avoid
Dos & Donts for Clean Routine

Become part of the exclusive members-only Better Hair Community where you can share your daily missions and progress with other members. ย This is the perfect place to retreat to if you're looking for a supportive group of like-minded women who are on the same journey of bettering their hair, their health and themselves! The community stays open for the duration of the challenge.

๐Ÿ’ Enjoy a safe space to form friendships with women who share similar values and goals.
๐Ÿ‘ฉ Receive accountability when you need it so you stay on track.
โš“๏ธ Seek support, guidance and recommendations.

Supportive community
Accountability & inspiration

After completing the challenge, you'll be sent a completion certificate in acknowledgement of your effort towards bettering your hair, your health and yourself.

join the Challenge now
I can totally recommend the Haircare Challenge!

Got spontaneously into the 14-Day Haircare Challenge and it really changed how I am taking care of my hair, what I eat, how I live, how I move. The program is very easy to follow, you get so much knowledge and motivation through it and it is quite well tailored to your individual needs. Since the program, I am only using my self-made shampoo โ€“ my hair got so much better, no itchy scalp anymore and less hair loss. Cannot wait to try out the self-made conditioner and definitely sticking to the new practice! Thanks for everything Sarah and the whole Hair Growth Lab team!

Johanna J
| Aug 2022 |Trustpilot



- Isabelle -

Get your ticket to great hair

Better hair than with a salon visit.
For less.

14-Day Haircare Challenge Includes:


Better Hair & Better Health Video Training


14 Day Challenge Workbook


Haircare Ingredients Blacklist


Better Hair & Health Lifestyle Manual


Beginner's Guide to Homemade Haircare


Beginner's Guide to Silicones & Sulfates


Waking Up Course by Sam Harris


Exclusive Members-Only Community


Haircare Product Scanner


Certificate of Completion


A great start for a haircare journey.

The 14 day challenge is a great start if you want to learn how to take care about your hair in a very wholesome manner. It provides you a nice platform, good resources, a lot of information, an easy to follow videos and a supportive community where you can share information and reach people with the same troubles, so you won't feel alone in this journey.I really really enjoyed the program and I'm so grateful for everything I have learned :)

Gabi Sancho
02:23 AM | Jan 16, 2022 | Trustpilot
Emily Schumaker

You unlearn what you think you know, you learn what is true and going to benefit you. I have saved money knowing what to buy or what I can make myself for my hair. My hair loss and shedding went down significantly and I love the routine I made with the help of the 14-day challenge. This was well worth the money and I would recommend this to anyone that wants a change for their hair!

08:49 PM | Nov 14, 2020 | Facebook




select an option:

Can I join from anywhere in the world?

Yes, the challenge will be delivered online. After signing up you'll receive a logging to the challenge website. That's where all the material becomes available too. It's all digital so you can access it any time as long as you have an internet connection.

What if I'm not free on the start day?

You'll keep your access to all the material so you can catch up if you fall behind. However, you'll have the most fun when completing the challenge along with other participants.

Will I have access to the challenge after it's completed?

Yes, you'll keep you access to the challenge material after it's completed. ย This way you can catch up on any days you missed or even re-do it, if you want to. The challenge community, however, closes one week after the challenge ends as it'll be prepared for the next group of challengers.

Can I get a refund if I don't like it?

Yes! Your purchase is 100% risk-free. If you join the Challenge and you don't like it, you can email us at [email protected] within the first 7 days of starting and we'll refund you right away. No questions asked!

Does the Challenge work for my hair type?

The Challenge is designed to work for any hair type. We've had over 40,00 students complete the Challenge so far and 92% of them said they see results after 14 days.We also created a Screening Quiz that will help analyse your hair concerns and compare them to the content we provide during the Challenge. If you are not a good fit we will tell you. Take the quiz here.

When does the Challenge start?

The next challenge starts on...

Sunday, April 3!


What if good hair days were up to you?

Spend 14 days completing the Challenge and gain the confidence to live life beautifully.

Take charge of your hair