Sales

The philosophy of transformation

14 Day Haircare Challenge

Take back control over your hair and wake up to good hair days and more self-confidence? in just 14 days.

The at-home haircare program that helps you achieve strong and healthy hair... all without buying expensive haircare products or salon treatments.

Join 40,000+ women around the word who have already benefitted from this life-changing challenge!

100%
You’re protected with our 100% guarantee
A diet makeover
A healthy hair care routine
A powerful morning routine
Hair Growth Lab by Holiniq
“Perfection is available!”
Sarah Tran, Founder

Are you looking to resolve your scalp issues? Do you want to grow longer hair? Thicker strands? More strands overall? Those are important questions we'll answer to lay the foundation for the rest of your journey.

The philosophy of transformation

14 Day Haircare Challenge

The at-home haircare program that helps you achieve strong and healthy hair... all without buying expensive haircare products or salon treatments.

100%
You’re protected with our 100% guarantee
A diet makeover
A healthy hair care routine
A powerful morning routine
Unique Hair Profile

Unleash your potential by 300%

People are unique - just like their hair. We all have needs that may be different from those of our friends, parents or neighbors. That's why you need an approach created just for you and no one else.

For the People

Clinical studies and proven results

At Holiniq, we care, and that's why our clinical research has been conducted at prestigious research universities across the applying the highest standards in the industry.

564+
Positive feedback from students
90% success rate
129 additional new hairs per square inch
Increased density and fullness
Increased hair growth rate
Significant reduction of hair loss
Learn more about our program

What is the 14 Day Haircare Challenge exactly?

Is it a haircare product?

Is it a haircare product? Yes... and no. After 14 days, you'll walk away with your own luxury DIY shampoo.

But instead of buying a product from a store, you’ll be making with natural and common ingredients you can find in your kitchen. The best part? It’s affordable, natural and made by you, for you.

Natural
ingredients
It is an online program?

Yep! All participants will join our online haircare community and take the challenge together! (Or you can go at your own pace if you prefer that).

Each daily haircare challenge comes with an easy-to-follow video with step-by-step instructions. You'll receive tutorials that show you how to clean up your routine, improve your diet and lifestyle, and make your own haircare at home.

The perfect
morning routine
It's like a hands-on beauty class?

Absolutely! In addition to being part of a community and completing practical haircare challenges, you'll receive supporting materials like eBooks and mobile apps filled with recipes, tips and tricks to help you save time while achieving the best results possible for your hair.

You’re protected with our 100% risk-free cancel any-time guarantee

You'll receive the ultimate
toolkit of resources
TRANSFORM YOUR HAIR
TRANSFORM YOUR HAIR

If you want to change,
do it now!

Those are important questions we'll answer to lay the foundation for the rest of your journey.

How it works

A healthy haircare routine

In order to finally see lasting results, you must understand which ingredients are bad your hair in the long-term. Cleaning up your haircare routine while introducing healthier practices that improve the health of your strands and scalp is at the core of having great hair.

A diet makeover

A diet makeover with hair-loving nutrients can do way more to prevent hair loss, thinning, brittleness than any prescription medicine or expensive product. It's not just instant short-term results either.

The perfect morning routine

A powerful morning routine that combines a bit of haircare and self-care will not only promote healthy hair growth, but you'll feel energised and confident as you go about your day. When you win your mornings, you win your day. When you consistently win your days, you win your life.

What's Included

When you join The 14 Day Haircare Challenge, you'll receive the ultimate toolkit of resources to ensure that this journey leads you to the best version of you.

  • 🖥 14 Day Challenge Video Training
  • 📚14 Day Challenge Workbook
  • 🧼 Beginner's Guide to Making Haircare at Home
  • 🍎 Better Hair & Health Lifestyle Manual
  • 🕵️‍♀️ Haircare Ingredients Blacklist
  • 🥼Beginners Guide to Silicones & Sulphates
  • 🙏 Waking Up Course by Sam Harris
  • 💳 Exclusive Challenge Members-Only Community
  • 🌟 Certificate of Completion
  • "Accepted" losing clumps of hair during shower days as "normal".
  • Got shelves full of hair products that don't work (but were too expensive to throw out).
  • Want long, dense & healthy hair but are frustrated by losing length to dryness & split ends.
  • Want more good hair days to show up every day as your most confident self.
  • Are a beautiful, healthy and strong, and want your hair to reflect that too.

Over the course of 14 days, you’ll work through daily video missions which guide you through the process of how to clean up your routine, how to effectively introduce products that are good for you and how to fuel your body for better health and stronger strands, and how build the perfect morning ritual that sets you up for a day (and life) of great hair and great health. We've added subtitles in 6 languages too! 🇬🇧 🇪🇸 🇨🇳 🇦🇪 🇲🇾 🇻🇳 

Need help staying organised during the challenge? We've added templates and worksheets so you never get lost. Think of this book as your personal coach that walks you through the challenge and your journey to better hair, better health and a better you. Step-by-step, day-by-day.

📝 120 pages of worksheets and daily written exercises to help you internalise your learnings.

🏃‍♀️ Stay on top of your routine with daily tracking pages.

🥗 Templates to make building your new diets and routines super easy!

The best way to have full control over what’s in your hair care is by making your own. I’ve created some of my favourite recipes in this guide with a seasoned hair care chemist. This guide will equip you with the right substitutes for any toxic product that might still be hiding in your cupboard.

🧴 Formulate your own haircare products such as shampoos and scalp treatments -- completely feel from toxins!

👼 Best practices for making DIY haircare which are safe to use and safe to store.

🌱 Take your DIY products to the next level by making your own extracts and botanicals.

This guide contains everything you need to create your own hair health meal plans to fuel your hair growth and reduce your hair loss. It removes the guessing game when it comes to eating a healthy diet for your hair. You'll know what to eat, when to eat it and just how much you need to eat too!

💊 Learn what deficiencies you have and overcome them easily and safely

✨ Maximise your keratin and collagen production for thicker hair and plumper skin

😌 Premium stress-release exercises to reduce hair loss 

With the constant flow of haircare marketing, it’s easy to forget that products aren't as beneficial as they seem in the advertisements. The Haircare Ingredients Blacklist contains blacklisted haircare ingredients and their safety ratings. This searchable database helps you analyse all your haircare products so you can determine if any of your products contain ingredients that could destroy your hair’s health in the long-term. 

🧪 Never damage your hair with toxic products again.

👓 Look past marketing claims and learn the real scientific evidence behind each claim.

🐷 Save your bank account by analysing products before you purchase.

Silicones and sulphates are some of the most misunderstood ingredients in the haircut industry. With this guide you’ll be 10 steps ahead of everyone who thinks all silicones & sulphates are bad and you’ll know how to leverage the different kinds for your best hair. 

✨ See shiner and more hydrated hair with the correct use  

📝 Minimise bad results and accidents by understanding the risks and benefits of certain silicones and sulphates 

🔑 Learn when and how often they can be used for optimal results and minimal side-effects

Get one month free access to Sam Harris' premium meditation course "Waking Up." 

🧘‍♀️ Learn how to harness meditation to heal stress-induced hair problems.

🏃‍♀️ Train your mind to react less to triggering events in your day to day life, preventing hair loss and premature greying.

⏳ Improve your mental health and hair health in just a few minutes a day.

Become part of the exclusive members-only Better Hair Community where you can share your daily missions and progress with other members.  This is the perfect place to retreat to if you're looking for a supportive group of like-minded women who are on the same journey of bettering their hair, their health and themselves! The community stays open for the duration of the challenge.

💁‍♀️ A safe space to form friendships with women who share similar values and goals 

👩‍💼 Receive accountability when you need it so you stay on track

⚓️ Seek support, guidance and recommendations

After completing the challenge, you'll be sent a completion certificate in acknowledgement of your effort towards bettering your hair, your health and your self.

Take the free haircare assessment

It's time to put an end to the guessing game. Take the quiz to find out the cause of your hair struggles so you can make every day a good hair day!

For the People

Video reviews of our customers

What Hair Growth Lab students thought of their experience inside the lab

56%
More density
76%
Less shedding

Our pricing

We offer you the
following services
14 Day Haircare Challenge
$37 ($249)
$37
Hair Growth Lab Program
$199
Better Hair & Better Health Video Training $99 $199
4 Day Challenge Workbook $39 $89
Haircare Ingredients Blacklist $24 $54
Beginner's Guide to Making Haircare at Home $29 $89
Beginner's Guide to Silicones & Sulphates $29 $89
Waking Up Course by Sam Harris $29 $89
Certificate of Completion $15 $15
Exclusive Challenge Members-Only Community - -
JOIN NOW FOR $37 JOIN NOW FOR $199

Questions

Can I join from anywhere in the world?

Yes, Hair Growth Lab is an online class so all lessons will be available on our website. You just need an account and you can sign in and access all the resources from anywhere in the world.

What if I'm not free on the start day?

Yes, Hair Growth Lab is an online class so all lessons will be available on our website. You just need an account and you can sign in and access all the resources from anywhere in the world.

Will I have access to the challenge after it's completed?

Yes, Hair Growth Lab is an online class so all lessons will be available on our website. You just need an account and you can sign in and access all the resources from anywhere in the world.

Will the challenge fix all my hair problems?

Yes, Hair Growth Lab is an online class so all lessons will be available on our website. You just need an account and you can sign in and access all the resources from anywhere in the world.

Stories of our students

What Hair Growth Lab students thought of their experience inside the lab

Michelle Collins

Before you drop that money on more expensive hair products to solve your hair problems, invest your money here and I guarantee this will give you more results than any products you were going to buy. Chances are this challenge costs less than that product anyway, and this will give you REAL result.

10:00 am
November 27, 2021
Tammy Lizandra

I don’t have enough words to describe how this challenge has made a substantial impact in my life! Not just in the way I can improve and take good care of my hair but as also how to feel good about myself and who I am, pushing me forward to achieve a better life and better goals!

10:00 am
August 29, 2021
Danielle Dallas

It took me more than six months to decide that the Hair Growth Lab 14 day challenge would be worth my time, and I am so glad I made the commitment.

Content: Sarah included content that went beyond just ingredients of haircare products, but she included more in that area than I expected. Clearly lots of thought and personal experience from herself and the clients she has coached were the foundation of the course.

Cost: a bargain for the information and encouragement it provided.

Results: because of when the DIY shampoo is made in made in the challenge I have only used it once. I have a decent amount of hair but each hair is fine and has some curl to it. I struggle with frizziness but not after using the DIY shampoo which I applied with a nozzled bottle to massage evenly into my scalp. I am very pleased with the lack of frizziness, the continued soft texture, lack of oil.

Full review on Trustpilot. Shortened to fit character limit

5:15 am
July 17, 2021
Ninni

Sarah makes it easy to understand and is genuinely and wholeheartedly interested in helping women gain their confidence and be healthy!

7:04 pm
June 22, 2021
Inquisitor Lavellan

At first, I thought it was going to be a typical scam from an Instagram ad, but I was dead wrong. Each day of the 14-day challenge taught me valuable lessons about hair health, the hair industry, and overall well-being. Not only do you learn how to improve your hair with products, but you also learn how to improve your health through workouts, meditation, and healthy eating to achieve great hair results! I have seen a massive improvement with my hair as it looks and feels so soft and strong. I would recommend this challenge to anyone! PLEASE give it a try!

10:20 am
May 02, 2021
Nishat Q

It’s been 6.5 months since I started using one of the shampoo recipes from the luxury formulation guide and I have been getting unimaginable results! Never in my wildest dream did I think that the hair loss I had at my crown due to tying a tight ponytail could be undone!!!!! Yes! Hair has grown on that bald spot too! Moreover, my hair has become healthy and shiny from root to tip.

9:57 pm
April 08, 2021
Lindsey Riches

This was an awesome experience! Loved being a part of the 14-day challenge with Sarah. Worth every second. Learned more here in 14 days than I did with 4 months of hair school at Paul Mitchell.

12:47 pm
January 02, 2021
Nina Zubac
Sarah is so inspirational and it's amazing what she is doing for all of us women who struggle with our hair.

1:56 am
December 26, 2020
Annalisa Corrigan

I've just taken part on the 14 day challenge and I cannot recommend it enough. Sarah is highly informative and she is clear and easy to follow. My hair has changed condition in the last 2 weeks and I feel that I have been given tools to improve the quality of my hair moving forward. If you want your hair to look and feel amazing... TAKE THIS CHALLENGE! Its worth every penny, you wont regret it 💖

4:36 pm
November 15, 2020
Emily Schumaker

You unlearn what you think you know, you learn what is true and going to benefit you. I have saved money knowing what to buy or what I can make myself for my hair. My hair loss and shedding went down significantly and I love the routine I made with the help of the 14-day challenge. This was well worth the money and I would recommend this to anyone that wants a change for their hair!

8:49 pm
November 14, 2020

Take the free haircare assessment!