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Fall in love with your hair again

Ditch the products that secretly ruin your hair and unlock better hair and more self-confidence.

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Hairqare by Holiniq

We at Hairqare, believe in a different type of haircare. We call it hairqare. Hairqare (with a 'Q') stands for asking Questions and being uniQe. It's hairqare for  a world where women feel beautiful independently from societal pressure. A world where we gain confidence through self-care and education.

Are you looking to resolve your scalp issues? Do you want to grow longer hair? Thicker strands? More strands overall? Those are important questions we'll answer to lay the foundation for the rest of your journey.

To wake up and feel

Here’s how we make a difference

The process of setting the foundation helps you stay on track and identify which resources, tips and practices you really need to focus on as you move through the program.


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Genetics profile

The process of setting the foundation helps you stay on track

External Profile

The process of setting the foundation helps you stay on track

Hair care routine

The process of setting the foundation helps you stay on track

Effect retention

The process of setting the foundation helps you stay on track

Our approach is holistic, method based, empowered by technology

Hair Growth Lab is a fully customised 5-week online program for women who are ready to reject hair care misinformation so they can overcome their hair problems, take control over their hair results, and reclaim their self-confidence.

This is not just a run-of-the-mill haircare or beauty program. This is self-care revolution.

A healthy haircare routine for better hair and stronger strands
Split ends?
Hair loss?

Take the 14 Day Hairqare Challenge

Build your own holistic haircare routine according to HairQare principles and see results in 14 day.

For the People

Build a routine uniquely for you with experts

When you educate yourself on effective haircare AND build a hair care routine that aligns with your unique situation AND apply systems that make your hair care journey fun...


Custom formulas to support your unique needs!

Those are important questions we'll answer to lay the foundation for the rest of your journey.

Stories of our students

What Hair Growth Lab students thought of their experience inside the lab


I hesitate a long time before actually registering for the challenge because I thought I could already find the information online. The thing is the content about hair care available online is very often focused on external practice, with this challenge you will see how the intern practice are as important as well. It gives you material to properly start your journey to your best hair ever 🙂

4:51 pm
September 13, 2020
Barbara S

So, honestly, I found this challenge on Instagram, it popped as an ad and at first, I thought it was a scam or something, like most of those ads are, but...

I have never been more happy that I actually watched an ad and decided to give it a chance!
I've learnt so much these past 14 days and not only my haircare, but also my life routine has improved. Okay, I still do not see some big improvements and results exactly on my hair, but after washing it with our homemade shampoo, the hairloss has significantly reduced.

So, if you're not satisfied with your hair, do not hesitate and sign up for this challenge.
You won't be sorry. :))

3:58 pm
September 20, 2020
Aubrey B

Life changing! OH. MY. GOSH.

Honestly you guys, I was skeptical in the beginning. But I was also desperate, so I signed up. Well by the end of day 1 I already knew I'd made the right choice. Sarah provides you with tactical, tangible information on what you can do right away to change your routine and turn around your hair's health.

It's simple, easy, and effective. It's an incredible investment in yourself.

11:24 am
October 31, 2020

Sarah is such an amazing and inspiring woman who took us all on this journey of improving not only our hair but also our lifestyle.

10:39 am
November 01, 2020
Natalie Pan

My hair is already stronger and healthier. The course is well laid out, so that you gather information and are actively learning about products and how to keep your hair healthy. I had no idea I was actually damaging my hair by using my mask as a conditioner! Highly recommend the course.

1:25 pm
November 08, 2020
Emily Schumaker

You unlearn what you think you know, you learn what is true and going to benefit you. I have saved money knowing what to buy or what I can make myself for my hair. My hair loss and shedding went down significantly and I love the routine I made with the help of the 14-day challenge. This was well worth the money and I would recommend this to anyone that wants a change for their hair!

8:49 pm
November 14, 2020
Annalisa Corrigan

I've just taken part on the 14 day challenge and I cannot recommend it enough. Sarah is highly informative and she is clear and easy to follow. My hair has changed condition in the last 2 weeks and I feel that I have been given tools to improve the quality of my hair moving forward. If you want your hair to look and feel amazing... TAKE THIS CHALLENGE! Its worth every penny, you wont regret it 💖

4:36 pm
November 15, 2020
Nina Zubac
Sarah is so inspirational and it's amazing what she is doing for all of us women who struggle with our hair.

1:56 am
December 26, 2020
Lindsey Riches

This was an awesome experience! Loved being a part of the 14-day challenge with Sarah. Worth every second. Learned more here in 14 days than I did with 4 months of hair school at Paul Mitchell.

12:47 pm
January 02, 2021
Nishat Q

It’s been 6.5 months since I started using one of the shampoo recipes from the luxury formulation guide and I have been getting unimaginable results! Never in my wildest dream did I think that the hair loss I had at my crown due to tying a tight ponytail could be undone!!!!! Yes! Hair has grown on that bald spot too! Moreover, my hair has become healthy and shiny from root to tip.

9:57 pm
April 08, 2021

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