More effort isn’t the solution.

A 12-step, 60-minute routine is NOT how you get beautiful hair. Get a professional haircare routine using less products and less time, to reduce hair loss, regain shine and stop breakage. It only takes 10 minutes a day.

Works for women of all ages and hair types.




results guaranteed or your money back.

Day 1

Day 14

Day 14

Day 1

Day 1

Day 14

join the challenge now

You're doing everything but see no results.

-> You feel anxious every time you touch your hair because you can't stand seeing another bunch of strands fall out... and you’re questioning how much more hair can I lose before I have none left?

-> You've tried listening to influencers, friends, google or specialists but their recommendations make no difference to your hair... or even ends up making it worse.

-> You've tried all the trends: "natural", "curly girl method" and even high-end expensive products. Nothing freaking works!

join the challenge

You don’t have bad genetics, just a bad haircare routine.

We know. You've already wasted so much money buying new haircare products that left you disappointed. You're sick of feeling insecure about your hair. That's why we don't sell haircare products. Because most of them cause more hair problems instead of solving them.

Split ends

Hair loss

Bleach & damage

Flaky/itchy scalp


get a better routine
How does it work?

You deserve to wake up feeling confident. Everyday.

Make your own DIY products.

Store-bought products aren't designed to solve your hair problems. Start cooking your own shampoo & conditioner using natural and affordable ingredients found in your kitchen. Your hair, your wallet, and the environment will thank you.

Grow your hair from inside out

Your body will produce strong and healthy strands when you feed it well. Make your own nutrient-dense beauty drinks to nourish your hair from inside out. You'll see your skin, mental-health and overall well-being improve too.

testimonial pictures
Achieve beautiful hair, together.

Your hair problems can be a deeply emotional experience. Get support from hundreds of women from all over the world inside the challenge. Your hair and your confidence journey is uniquely your own, but our community ensures you'll never feel alone.

Results are instant & forever

Do the daily haircare challenges and see your hair transform. Apply simple and quick techniques that will bring immediate results. Then implement life-changing practices for long-term results and gain the confidence to live your life beautifully for years to come.


Works for all hair types and all ages

See results in just 2 weeks.

Reduced hair loss
Seeing your hair all over the floor or in your hair brush will become a thing of the past. Now you can grow thicker hair even as you get older.
Volume & shine
No more styling or blowdrying just to make your hair appear more full. With a holistic approach to haircare, your hair can be naturally full all the time with much less effort.
Hydrated hair
Can't handle your hair feeling dry and brittle daily? Now you can go days in between washes with hydrated and flexible hair.
No split-ends
Finally grow your hair longer without it breaking in the same place. Your princess hair era is coming!
Healthy scalp
Oiliness and flakes can leave you feeling embarrassed or unclean. With a healthy scalp, you'll be able to sleep well at night knowing that you'll also wake up with beautiful hair each day.
join the challenge

Dealing with dry, brittle, and frizzy hair feels like a never-ending struggle. Each morning, you wake up hoping for a good hair day, only to end up with a frizzy mess that won’t cooperate, no matter how many products you apply.

The challenge will teach you how to restore your hair's shine and fluidity for beautiful hair, every day.

Are you afraid to run your fingers through your hair because you're worried to see how many hairs will fall out? Is your shower constantly clogged with  your fallen hair and just looking at it makes you grieve? You keep losing more hair every day and you just don’t know any more where to turn to make it stop…

This ends today. Discover in the Challenge the right practices that will visibly reduce your hair loss and sprout baby hair on your head.

Let's be honest here, you’ve gone a bit too far and now you’re worried it is too late. You LOVE styling, coloring and blow drying your hair so you can look fabulous. But as a result your hair is now breaking mid-way, your frizz gets uncontrollable and every day it requires more styling to get even a decent look.

This ends today. Discover in the Challenge how to restore your hair health while still being able to get fabulous hair styles.

There it is again. That all-too-familiar urge to scratch your head. As you give in, you feel a momentary sense of relief, only to be quickly replaced by anxiety. You know what comes next - the burn and white flakes on your shoulders, standing out starkly against your dark clothing, revealing your struggle to the world.

This ends today. Discover in the Challenge how to finally heal your scalp to stop the fakes, the itch and this embarassing oiliness that has been following you for too long.

Let's be honest here. Dealing with dry, brittle, and frizzy hair feels like a never-ending struggle. Each morning, you wake up hoping for a good hair day, only to end up with a frizzy mess that won’t cooperate, no matter how many products you apply.

This ends today. Discover in the Challenge how to restore your hair's shine and fluidity for beautiful hair, every day.

Meet your instructor - Hairloss specialist

Sarah's Story

After years battling massive hair loss, scalp issues, breakage... I felt unattractive, unfeminine and anxious about leaving the house.

I had one last hope

I tried everything...
Friend's recommendations, expensive salon treatments, online recipes from blogs, tons of different products
and more! 🫨

But I was SO afraid to be disapointed again.

I spent so much time and money with ZERO results. I thought I just had bad genes and that maybe I was destined to never feel beautiful.

Do I just Have bad genes???

I didn't want to spend any more money on products so I started making my own and my hair finally got better.

Then my stressful life got in the way and I started to lose hair again...







I learned beautiful hair comes from inside out. I dedicated 13+ years of my life consulting specialists and scientists to understand how to grow healthy hair holistically. And finally, my hair started to grow back consistently with much less effort.

The hardest part of my hair journey

I don't want this for you

So I have collected all of my best haircare secrets in the 14-day Haircare Challenge. 13+ years of research & experience for fast, reliable and long lasting hair transformation.

join the challenge now
works for all hair types

Quit guessing what works. Build the right routine for your hair. In 14 days.

◆ A clean hair care routine for stronger and healthier strands.

◆ A simple hair-loving meal plan to boost your hair growth, reduce hair loss and promote hair thickness.

◆ A quick morning routine to ensure you havea great hair day and more self-confidence for the coming day.

See results after 14 days
Say the Challenge is life changing
See results after 14 days
Say the Challenge is life changing

See our 100% money-back guarantee



- Jahanna -

It's not your fault.

We've all been lied to about our hair.

Beauty marketing has one job. To make you believe that all your dreams will come true if you buy their next product. Then you will *finally* be beautiful...

What they are not telling you:

'Natural', 'organic',  'sulfate-free' are often just as bad if not worse than product that don't have those labels.

Being 'natural' doesn't mean that it's good for you or your hair. Lots of poisons can be found in nature.

They earn more money by giving you temporary relief than an actual solution, so you keep buying from them.

join the challenge



50,000+ women loved it

Only 3 simple steps.

It's not about a long or complicated routine. It's about doing the right thing at the right time.
join the challenge
Thoroughly Impressive!

I have been participating in 30-Day, 60-Day and even 90-Day hair growth challenges for the last 3-4 years. I learned more in the first week of this challenge than I did in all those years. Even better, the improvement in the health and strength of my hair was visible and touchable. Can't wait to see the results over the next few months!

Fran Gourdet
|📍US |Trustpilot

No magic product will save you or your hair.

But your choices can.

The Challenge starts on:

Wait a moment, checking next start

#naturalhaircare | #beautifulhair | #haircarehacks

Save 90% today

The best Bonus for the best you.

Haircare Journal & Template

Silicones & Sulfates Smart Usage Manual

Haircare Product Analyzer

Luxury Shampoo Workshop

1 mo free meditation app

Hair Wellness Handbook

DIY Haircare Starter Guide

Supportive community

14 Day Video Masterclass

Certificate of completion

start my journey
Knowledge, tools and practice; My hair has already improved.

The knowledge and tools you are given in such a short time are priceless. The community is very handy and all your questions are already listed in the FAQ. You learn to take control over your hair, health and to actually put this into practice. I already see an immense difference in just two weeks. If you need help with your hair for any kind of reason; you should do this for yourself.

Michelle Nocon
| Jan 2022 |Trustpilot



- Lanna -

Get your ticket to great hair

Better hair than with a salon visit.
For less.

14-Day Haircare Challenge Includes:


Today's special - Save 90%

14 Day Haircare Masterclass


14 Day Haircare Journal & Templates


Haircare Ingredients No-No List


Total Hair Wellness Handbook


DIY Luxury Shampoo Workshop


Silicones & Sulfates Smart Usage Manual


30 Day Hair Mindfulness Experience


Exclusive Members-Only Community


Haircare Product Analyzer


Certificate of Completion



Your hair needs you now.

Beauty marketing wants us to believe that we can 'repair' our hair with products, but the ugly truth is that hair damage is irreversible. The more you wait, the harder it becomes to get the results you want.

Hair damage is irreversible.
Marketing wants us to believe that we can 'repair' our hair but the ugly truth is that hair damage is irreversible. The more you wait, the more your hair will get broken every day.
The more you wait, the more efforts it'll take to come back.
The sooner you stop digging the problem, the less you'll have to climb back to get out.
As we age, our bodies get less and less efficient at repairing the damage... Today's year old is better than tomorrow's years old.
We can't get refunded for the years spent feeling ugly and helpless.
The beauty industry has taught us that there is always something wrong with us so we keep buying the next thing. Time to stop spending on empty promises and focus on what matters. You.
A great start for a haircare journey.

The 14 day challenge is a great start if you want to learn how to take care about your hair in a very wholesome manner. It provides you a nice platform, good resources, a lot of information, an easy to follow videos and a supportive community where you can share information and reach people with the same troubles, so you won't feel alone in this journey.I really really enjoyed the program and I'm so grateful for everything I have learned :)

Gabi Sancho
02:23 AM | Jan 16, 2022 | Trustpilot
Emily Schumaker

You unlearn what you think you know, you learn what is true and going to benefit you. I have saved money knowing what to buy or what I can make myself for my hair. My hair loss and shedding went down significantly and I love the routine I made with the help of the 14-day challenge. This was well worth the money and I would recommend this to anyone that wants a change for their hair!

08:49 PM | Nov 14, 2020 | Facebook




select an option:

Can I join from anywhere in the world?

Yes, the challenge will be delivered online. After signing up you'll receive a logging to the challenge website. That's where all the material becomes available too. It's all digital so you can access it any time as long as you have an internet connection.

What if I'm not free on the start day?

You'll keep your access to all the material so you can catch up if you fall behind. However, you'll have the most fun when completing the challenge along with other participants.

Will I have access to the challenge after it's completed?

Yes, you'll keep you access to the challenge material after it's completed.  This way you can catch up on any days you missed or even re-do it, if you want to. The challenge community, however, closes one week after the challenge ends as it'll be prepared for the next group of challengers.

Can I get a refund if I don't like it?

Yes! Your purchase is 100% risk-free. If you join the Challenge and you don't like it, you can email us at [email protected] within the first 7 days of starting and we'll refund you right away. No questions asked!

Does the Challenge work for my hair type?

The Challenge is designed to work for any hair type. We've had over 40,00 students complete the Challenge so far and 92% of them said they see results after 14 days.We also created a Screening Quiz that will help analyse your hair concerns and compare them to the content we provide during the Challenge. If you are not a good fit we will tell you. Take the quiz here.

When does the Challenge start?

The next challenge starts on...

Sunday, April 3!


What if good hair days were up to you?

Spend 14 days completing the Challenge and gain the confidence to live life beautifully.